3 reasons why you need a workplace strategy

Thursday, 25th February 2016

3 reasons why you need a workplace strategy

A workplace strategy is the first and most important step to creating a work environment that drives performance and productivity. Like a good financial plan, it provides a roadmap to help you plan, design and manage your business more effectively. If you’re thinking of refurbishing or relocating your office in the next 12-18 months, here are three reasons why you need a workplace strategy.

1. Better space utilisation

Maximising your office space is about more than cutting costs and reducing your footprint. In fact, a recent study by CBRE titled ‘Space Utilisation: The Next Frontier’ found that when workspace density is too high, performance and productivity can suffer. Rather than looking at the space and deciding how employees will work within it, a good workplace strategy will look at the employees—how they work, where they work and what tasks they need to complete and design a space to meet these needs and improve the overall performance of the business.

During this process, many companies find there is a significant amount of space in their office that is either overused or underused by their employees. For example, CBRE found that 2-3 person meetings made up 59% of all meetings in the study, but the majority of meeting rooms in these offices were designed for six or more people. This wasted space may be better used for other purposes, or provide an opportunity for the company to save on real estate and facilities management costs.

As part of our workplace transformation strategy, we’ll do a footprint analysis and time utilisation study, to discover which areas of your office are used most and least.  This gives you a better understanding of how much space you need and how it should be distributed. If you’re relocating, it can also help you find the right property.

2. Improved productivity and employee satisfaction

A well-designed workplace will not only help you attract and retain high-quality talent, but will also keep them happier and more productive. In our experience, developing a workplace strategy that considers your employees’ emotional, cognitive and physical needs will lead to better results than designing a workplace based on aesthetics alone.

We find the best way to learn about how employees work and what they think of their existing workspace, is simply to ask. Their responses form an important part of the workplace strategy and often provides management with insights that they can use to improve their business. For example, a workplace with more mobility may help employees achieve a better work-life balance, which in turn reduces absenteeism and turnover.

A workplace transformation strategy can also improve communication and collaboration among employees, by assessing the role of each team and who they need to interact with on a day-to-day basis. This can have a dramatic impact on productivity and provide other benefits, such as reduced email traffic from teams that can now interact face-to-face more easily.

3. A positive workplace culture

Company culture is difficult to define and even more difficult to change. But a workplace that engages employees and upholds the values of your brand will go a long way to building a high-performance culture.

When you give employees the freedom to work in a way that best suits the task and their working style (rather than allocating them with a standard cubicle regardless of their role or personality), you’ll build trust and respect that will lead to a more positive workplace culture.

Are you ready to transform your business with a workplace strategy? Contact our team for an initial consultation and find out how we can improve your bottom line.